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The study revealed no difference in perceived risks, perceived constraints, and travel motivations between female travelers and male travelers. Data were collected from 201 international tourists who had visited Pakistan, using the purposive sampling technique. Quantitative research was executed to test the research hypotheses, partial least square structural equation modeling was used. The study compares perceived risks, perceived constraints, and travel motivations between female travelers and male travelers. The results revealed two dimensions (i.e., career rewards and career development) of career expectations and uncovered the influences of sociodemographic factors on women’s career advancement, e.g., age, education, working years, and position level. Originality/value – This study considers women’s career expectations in hotels. The study also provides guidance for women’s career management activities. This study can help hotels design better career management strategies to achieve the desired results. Practical implications – This study provides new insight into which aspects of women’s career advancement can be boosted by career expectations and how these aspects may be affected by sociodemographic factors. Results also showed that education, working years, and position level were significantly related to women’s career advancement. Furthermore, women were very likely to set higher career expectations and stronger desires for career advancement as they became older. Purpose – This study is aimed to examine the role of women’s career expectations in changes in their career advancement, as well as to determine whether these changes were due to sociodemographic factors.ĭesign/methodology/approach – Multiple linear regression was employed to measure the relationship between women’s career expectations and career advancement, as well as the influences that sociodemographic factors (e.g., education) have on that relationship.įindings – Results indicated that career expectations had two dimensions (i.e., career rewards and career development) and that career reward expectations had a significantly higher effect on career advancement than career development expectations.